Friday, July 15, 2005

Digital Signage for AV Professionals

Brad Gleeson, of ActiveLight fame, has been putting in some quality time over at Sound & Video Contractor. His latest article on digital signage notes that:

"Even as we admit the industry is still in early development mode, indications are that it will become a tremendously significant market in terms of revenues. Depending upon which market research firm you prefer, and how you slice the pie, digital signage is expected to surpass $2 billion in overall revenues by 2009 (see figure 1). The hardware and integration segment of this is somewhere around $500 million. By comparison, the data projector market, which has been developing for more than 15 years, is also around $2 billion.

"Digital signage can be segmented into several different markets and categories. Cap Ventures estimates there are approximately 2.7 million potential sites for digital signage or “narrowcasting,” as they call it. Samples of this market total include more than 45,000 shopping malls, 794 airports, 1.12 million retail sites, 545,000 hospitality and entertainment locations, and 739,000 service-oriented locations such as financial and health service locations. The number of these locations that are currently using digital signage is infinitesimal compared to the total number of opportunities. The take-away message here is that there is tremendous opportunity in your geographic market, and probably among the customers you already serve."

I'd recommend you check out the rest of the article, which can be found here.

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