Friday, August 05, 2005

Austrian DIY firm expands in-store TV network


"An in-store TV network at one of Europe’s largest DIY (home-improvement) retailers is set to grow to more than 200 screens this year.

"The platform was recently extended to all nine OBI stores in Austria’s Carinthia and Styria regions, employing more than a hundred 42- and 50-inch screens. It is now scheduled to expand into a further five outlets in Vienna in November, giving the network a daily reach in excess of 22,000 viewers.

"The system was set up by hardware specialist Networksynergy and is operated by Austrian real-time marketing and promotions company, which also produces content and sells advertising space on the network."

Read the full story here.

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