Friday, August 12, 2005

Cinemark selects digital signage provider


"In the latest development for the burgeoning cinema advertising market here, Cinemark USA, one of North America’s largest cinema companies, has entered into an agreement with Christie Digital Systems to outfit its nationwide network of nearly 2,400 screens with LCD projectors for the purpose of delivering pre-show digital advertising.

"According to Christie, installation of the projectors is to begin later this month in anticipation of Cinemark's digital pre-show advertising program scheduled to commence on January 1, 2006 in theatres reaching over 100m patrons annually across the United States.

"Under the terms of the contract, Cinemark will also purchase Christie’s projector networking technology, ChristieNET – which enables Internet-based remote content scheduling and monitoring – with every projector."

Find the complete article here.

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