Tuesday, August 02, 2005

Digital signage firm Avanti claims profitibility

From MediaWeek:

"Screen marketing company Avanti Screenmedia is on course to meet broker expectations of £1.3m operating profits for the year, according to a trading update for the company. The company expects to report £3m net cash in its annual report due in September, according to chief executive David Williams.

"Shares on the London Alternative Investments Market rose 3.9% to 245.75p on the back of the announcement on Friday, pushing it above the sector average after several weeks of below-average trading.


"Avanti's trading update came as the company published a summary of two years of its market research, showing that nearly two-thirds of media buyers now expect to advertise on pub and bar plasma screens.

"Growth in the pub and bar sector drove Avanti’s breaking of the 1,000-venue barrier earlier this month. The company now has a third of its target audience of 18-34 year-olds, with a combined audience of more than 12m people a week."

You can read the complete article here.

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