Friday, August 19, 2005

Kroger partners with InStore Broadcasting Network for digital signage

The nation's largest grocery chain is preparing to install a massive digital signage network. From the press release:

"The Kroger Co. entered into a multi-year agreement with InStore Broadcasting Network (IBN) to provide a television network for customers in more than 2,500 Kroger-owned stores across the country.

"...The satellite-delivered network uses plasma and LCD screens located in key locations throughout the store to deliver information about new products, services, cooking tips and special promotions. Kroger community service and relevant entertainment segments are also highlighted.

"...Installation of the network will take place over the next 18 months. It is projected that more than 68 million shoppers will be exposed to in-store media every week.

"...Kroger is one of the nation's largest retail grocery chains, operating 2,524 supermarkets and multi-department stores in 32 states under two dozen local banners , as well as 793 convenience stores, 552 supermarket fuel centers, 432 fine jewelry stores, and 42 food processing plants."

Read the complete article here.

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