Elevator Channel preps for digital signage expansion

From PRNewswire's vault:

The Elevator Channel, a unique advertising, news, information and entertainment network, announced today that it will partner with global digital signage provider Digital View to outsource the manufacturing and technical support of its flat-panel, high-resolution digital display systems found in elevators throughout Charlotte, N.C.

Since its inception in 2001, the Elevator Channel has been managing its
elevator-based network of display screens, associated hardware, software and hosting services in-house. Outsourcing these technological aspects of the company's business to Digital View allows the Elevator Channel to save thousands of dollars on overhead expenses, respond to growth opportunities faster and focus on building its brand through its core competencies: advertising sales, media creation and real estate acquisition.

Digital View, one of the world's leading providers of digital signage and complete digital media networks, will be the primary provider of display
units, supplying the Elevator Channel with LCD flat-panel screens, solid-state media players and Web-based media scheduling software called Remote Transfer(TM). Digital View will also provide hosting and help desk services to the Elevator Channel.

With the advent of this partnership, the Elevator Channel is currently in
the process of retrofitting all of its current locations in Charlotte. In
September, the company will also begin to install its enhanced network and equipment in approximately 100 additional elevators in Charlotte, including Gateway Center, Wachovia Two and Three, SouthPark and Interstate Tower.

"This is an exciting and pivotal point in the company's history," said Elevator Channel Chief Executive Officer Rudy Alexander. "Our recent expansion efforts demonstrate just how beneficial the company's new partnership with Digital View will be for our profitability and growth. Now we're positioned as a pure media company and equipped for rapid expansion."

According to Alexander, additional real estate acquisition is currently underway in Charlotte as well as other major cities in the southeast and southwest.