Impart Media Group Releases Web Portal Content

This is kind of interesting, depending on how they actually expect to sell it:

Impart(TM) Media Group, Inc. announced today the formal release of Impart IQ Streams(TM), an easy-to-use, web portal media source and library of premiere infotainment content for digital signage and interactive kiosks networks or applications. As of the launch today, Impart IQ Streams(TM) delivers sports, news, finance, entertainment, music, and weather in motion video, still graphic, flash animation, text, or IPTV formats to media players or to virtually any device via open standard, XML protocols.

Theoretically, that could mean that Impart would sell content to networks that they don't operate or manage, or that the content could appear on devices totally unlike the digital signage systems that are currently their focus. While there are relatively few good (and accessible) sources of content out there for syndication, I don't know if I'm totally comfortable with having a competitor sitting so close to my deals. On the other hand, we know that Impart has been looking for other business to bolster their financials, so it could be a legitimate attempt to enter another portion of the market in a non-competitive way.

Tags: Impart, digital signage, in-store media, at-retail media