Zoom Media enters the digital signage fray

According to this press release from Forbes, Zoom Media & Marketing (they operate a static signage network of over 19,000 billboards in 3,500 locations like fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs,etc.), is expanding into digital signs, and expect to have 50 venues outfitted by November, "with further expansion to follow," says the company.

I've always said that digital signage is more like posters than TV, and I'm guessing that Zoom has figured that out as well. From business model (presumably ad-sales based) to content production techniques, they'll be able to transfer a tremendous amount of their static signage knowledge over to the digital realm.

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