Digital Signage News: The morning press - digital signage news for January 25

Here are some of today's interesting clips from the web:

30.2% of viewers mentally tune out ads - This winter fewer people eat (68.8%) and more people do laundry (58%) while consuming media (70% and 57.4% in July 2007, respectively). This and other amusing tidbits in the new BIGresearch's research of simultaneous media consumption SIMM 11 (first noticed at Adverlab, and keep in mind they were looking at TV commercial viewing habits, and not OOH)

Watchfire Installs Three Digital Billboards in Va. - Watchfire Digital Outdoor has installed three new 19mm digital billboards in Virginia. The billboards, purchased by Hey! Outdoor, each measure 14 feet x 25 feet. Two of the billboards were installed in Bristol, Va. at the Highlands Shopping Center; the third was installed just outside Abingdon, Va.

Channel M raises more venture capital - Channel M announced a $6 million dollar investment led by Ascend Venture Group with participation from existing partner, Vintage Capital. In 2007, Channel M grew its out-of-home video network to include more than 20,000 US locations.

"Mad Mike" From Pimp My Ride Joins 1BIGtv - The company uses large, 130" TV screens outfitted on moving vehicles. Mad Mike will become a spokesperson and design contributor to the start-up company. (Dave Haynes mentioned this yesterday).

Seattle taxi screens flash ads to captive audience - Advertising company Seattle Digital Signage installed the screens in 10 Orange Cabs on Sunday. That's only a fraction of the 312 taxis in King County. But that could soon change.

Future Media scouting for picks in digital signage - India-based Future Group’s media venture aimed at creating media properties “in the ambience of consumption”, is in talks with at least three digital signage Companies for a possible buyout. While no official confirmation was available either from the Future Group or from the prospects, sources close to the development say that among the three that have approached the Kishore Biyani group are vJive and View 24X7 and another network present in foodcourts across India.

Friday, January 25, 2008