The morning press - digital signage news for April 3

Here are some of today's interesting clips from the web:

• Outdoor Advertising on the Rise - US out-of-home advertising spending grew by 7% in 2007, reaching $7.3 billion, according to the Outdoor Advertising Association of America. Spending rose in seven of the top 10 outdoor advertising categories in 2007.

• Brands Spending Big in 2008 on Alternative Strategies - Spending on alternative media jumped 22.0% to $73.43 billion in 2007 and is expected to continue its rapid ascension in 2008 despite a slowing economy, as brand marketers scramble to stay in step with a rapidly changing media landscape, according to research released today by PQ Media (www.pqmedia.com), the leading provider of media econometrics.

• OutdoorPartner Media announces fiscal 2007 financial results - The Company provides its advertising clients with an opportunity to post messages on its diversified network of over 700,000 advertising displays - including phone kiosks, litter/recycling receptacles ("PartnerBins"), and lifeguard towers - covering all of the top 50 Designated Market Areas ("DMAs") in the United States. Revenue for the year ended December 31, 2007 increased to $6,617,988 from $2,967,522 for the year ended December 31, 2006. Net loss for the year ended December 31, 2007 was $1,144,520, compared to a net loss of $951,342 for the year ended December 31, 2006.

• Hannaford Had Trojan Installed On 300 Store Servers, One Copy For Each Store - The data breach at Hannaford involved a Trojan Horse that was installed on servers at every one of its 300 grocery stores, according to Hannaford officials. The software intercepted card data at the POS and then periodically transmitted them “to an unnamed offshore Internet service provider.” Lock your stuff down tightly!

• Advision of China to Get US$30 Million in Funding - The investment is reportedly a big move by SAIF Partners into the media field. Advision was the first to introduce the concept of large, outdoor digital media networks in China.

• PSI Corp. Reports First Installations of Its Digital Signage Network - The New York City Hospitals that received the Digital Signage Network are now positioned to improve communications, provide dynamicproprietary health programming and allow advertisers unique access to a specific audience." PSICorp Chairman/CEO David Foni further stated, "We will have installations of approximately 60 LCD screens by the end of April and have a healthy backlog with the HHC and other Hospitals."

Tags: digital signage, digital signage news

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