The morning press - digital signage news for April 10

Here are some of today's interesting clips from the web:

• PumpTop TV expands to Houston, Dallas/Forth Worth - PumpTop TV's network consists of nearly 5,000 screens found at most major gas station brands in the Los Angeles, San Francisco, Sacramento, San Diego, Phoenix and now Dallas/Fort Worth markets. The Houston, New York, Chicago, Philadelphia, Boston, Atlanta and Florida markets are slated for later this year. I have to admit, these guys are growing faster than I originally expected. I'm still not convinced that a large network of these devices can be profitable, though.

• Adspace Mall Network Expands to Minneapolis - Adspace Networks, Inc. has expanded into the Minneapolis market with the installation of its "Smart Screens" in the Eden Prairie Center, Northtown Mall and the Burnsville Center malls. The company is now in 39 DMAs, including the top 10, and has attracted hundreds of regional and local advertisers.

• Piper Jaffray Removes Focus Media (FMCN) from Alpha List - The firm lowered its earnings estimates on Focus Media, reflecting uncertainty in regards to the long-term viability of the Company's wireless segment. As a result of the lowered estimates, Piper reduced its price target on Focus Media from $86 to $68. Considering they're still trading well below $40, that looks like a solid buy endorsement regardless, but what do I know of such things?

• Indoor Direct Launches New Digital Media Network in QSRs - Indoor Direct is placing between two and four, 42-inch LCD screens in restaurant dining rooms, which show a mix of produced and original content. A third screen, called the Promotional Board Screen, is also being placed at the point of purchase and promotes the restaurant's featured menu items. Eight major quick service and casual dining restaurant chains have been outfitted with Indoor Direct screens. Five of those chains participated in Arbitron research.

Tags: digital signage, digital signage news

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