The morning press - digital signage news for April 15

Here are some of today's interesting clips from the web:

• 3M unveils digital signage center - 3M Commercial Graphics Division, a division of 3M Ltd, has launched its Digital Signage Centre of Excellence (CoE) at the 3M Innovation Centre in Bangalore. A one-stop shop for digital signage's, the Centre will display and demonstrate a wide range of innovative solutions for customers.

• SeeSaw Networks partners with LocaModa - LocaModa enables SeeSaw affiliates to create a virtual presence on social networks for each of their venues. For example, a particular bar or coffee shop on Main Street can also exist on Facebook, where people in the venue or fans of the venue appear online. LocaModa also provides a suite of interactive applications like contests and games that networks can incorporate into their programming to attract people to participate, thus making the screens more engaging and rewarding for the consumer. While at first glance the combination of social networking with out-of-home dynamic media seems to "feel" right, I have to sit and think a while about the true potential of such a combination, and the extent to which it would likely ever by utilized.

• WiFi and GPS Combined Move Outdoor Audience Measurement Indoors - Under an exclusive licensing arrangement, RDPA with Nielsen Outdoor, a division of The Nielsen Company, developed a proprietary GPS device - the Nielsen Personal Outdoor Device, or Npod - about the size of a cell phone that members of a randomly selected sample carry in their pockets, place in their cars, or wear like a pager. The sample member’s path and travel speed is aligned with the “visibility zone” of out-of-home advertising sites, taking into consideration each site’s precise position, size, illumination status, and direction it is facing. The resulting measurement of opportunity to see delivers reliable reach, frequency, and site-specific ratings data on real people, passing real sites, in real time.

• DISH Network Announces Digital Signage Solutions - DISH Network has decided to extend its business solutions services to provide digital signage platforms for clients to address a variety of communications needs. DISH Digital Media Services, which includes DISH DIGITAL SIGNS and DISH EzSIGNS, combines DISH Network’s fleet of satellites, national installation network, uplink centers, and teleport fiber POPs nationwide to provide commercial and private businesses with live and stored digital communications content.

• AirMedia Announces Installation of 1,213 Digital Frames in 16 Airports - One of the few publicly traded digital signage companies, Chinese giant AirMedia upgraded from light boxes or newly installed 889 digital frames, ranging from 46 to 50 inches, in 11 airports located in Beijing, Shenzhen, Chengdu, Hangzhou, Xi'an, Wuhan, Nanjing, Zhengzhou, Jinan, Hefei and Yantai. AirMedia also installed 324 large-size digital frames, ranging from 63 to 70 inches, in 9 airports located in Beijing, Shenzhen, Kunming, Chongqing, Changsha, Haikou, Zhengzhou, Ningbo and Hefei. AirMedia has been operating digital frames in Beijing Capital International Airport since December 2007 and will start to operate digital frames installed in other airports in April 2008.
  

Tags: digital signage, digital signage news

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