Friday, June 20, 2008

The morning press - digital signage news for June 20

Here are some of today's interesting clips from the web:

  • POPAI Research -- Digital Signage: The Global Study Two Senses and Unlimited Possibilities - POPAI Germany and GIM teamed up to develop a globally relevant and sound analysis of the digital signage market, of the existing concepts and projects as well as the market participants and their forecasts for the coming years. The result -- the first worldwide study on digital signage -- will provide operators, prospective operators, observers and decision makers, with a comprehensive guidebook for all parts of the market, can serve as a reference with a place on the desk of all who are close to the market the world over.
  • NBC Adds Fuel To Fuelcast - NBC Everywhere, the out-of-home video network operated by NBC Universal, is expanding its partnership with the Fuelcast Network, which operates a network of video displays in pumps at gas stations. In addition to bringing NBCU content to another 100 stations around the U.S., the deal makes NBCU the exclusive content provider and ad sales partner for Fuelcast; its official name is now the "Fuelcast Network powered by NBC."
  • Destination Media, LG Electronics announce partnership - For advertisers, the collaboration will leverage LG's screen technology and Destination Media's proven non-traditional marketing strategies. Offering media networks one of the industry's most comprehensive selections of flat- panel displays and related distribution technology, LG Electronics will be the exclusive screen provider for a number of Destination Media's extensive out- of-home marketing networks. LG also plans to advertise on various Destination Media digital out-of-home TV Networks.
  • GameStop selects The Marketing Arm as AOR - Video game retailer GameStop Corp. has named The Marketing Arm as its promotions agency of record. It will also be responsible for direct marketing. The agency will work to develop fully integrated promotional events for GameStop, including in-store experiences and merchandising.
  • Matrox Veos Extends Digital Signage - Veos enables a single computer to output up to three channels of content along a single metal-based cable. All Veos components provide over 330 feet of extension with the ability to daisy-chain as many as required, allowing for a virtually unlimited number of displays-with zero loss to image quality.
  • Nielsen Out-of-Home Data Released this Summer - Nielsen says that about 8 percent of television viewing takes place out-of-home, and networks have long argued that they don’t receive credit from advertisers for such viewing. If the networks are able to combine out-of-home data with typical television ratings, they could potentially persuade advertisers to pay for the ratings lift. MediaPost points out that the scenario would likely be very beneficial to sports programming, as consumption in bars is high.

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