The morning press - digital signage news for August 4

Here are some of today's interesting clips from the web:

• Infosys to help retailers watch in-store activity - The company has launched a new technology platform called 'ShoppingTrip360', incorporating a number of auto-ID technologies to help retailers and consumer packaged goods (CPG) companies gain better visibility into in-store shopper and inventory activity.

• P&G, Unilever Slash Ad Spending - Procter & Gamble Co. slashed media spending last quarter at a steep double-digit pace that accelerated as the quarter progressed -- a move that bodes ill for media players who had been counting on the relative stability of the world's biggest advertiser.

• Coke to sell ads on its vending machines - Coke is going to start advertising other brands on its vending machines, beginning with a pilot programme in California. AVT has negotiated a cooperative agreement with Coca Cola to distribute vending machines with three to six month campaigns.

• Channel M Creates Online Content for WaMu - The company is creating original content for a new live entertainment-themed portal operated by Washington Mutual, called Washington Mutual Live. The deal follows the announcement by Captivate, another major place-based video, that it will also be launching online content in the near future.

• PSI Corp. Announces Successful Launch of E-Banking Kiosk - PSI is having customers using the various services such as ATM, bill pay, check cashing, purchase of phone cards and gift cards among the kiosk's many services. (these guys have a seemingly-unrelated digital signage network in NY area hospitals)

• Provision teams With LocalVision Digital Advertising to Increase Advertising Revenues - The partnership will bring LocalVision's advertising to Provision's 84 screens, including Fred Meyer Stores, in the greater-Portland area, adding more than 5 million new impressions per month to Provision's screens. LocalVision's top-tier brand advertisers will now be able to feature their messaging on Provision's fast-growing network of 3DEO Media Centers located in retail locations.

Tags: digital signage, digital signage news

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