The morning press - digital signage news for August 11

Here are some of today's interesting clips from the web:

Dave Haynes scooped me on the first two -- that guy clearly has too much free time. But if you have absolutely nothing better to do, you might want to check out his new web site. Anyway...

• GO Trains Feature Onboard Digital Signage to Entertain and Inform Passengers - Each car is being fitted with eight 15 inch LCD monitors (four per level) to display an informative and entertaining digital signage network featuring news, weather, sports and business content, movie previews, videos, and advertising. Audio is available via FM radio stations

• Big 3 TV Networks Follow Consumers Out of the Living Room - In recent months, the three oldest -- Walt Disney's ABC, General Electric's NBC Universal and CBS Corp.'s flagship operation -- have set up ventures to place ads on screens that consumers might watch as they fill up at the gas station, hunt for produce in the supermarket or shop at the mall.

• National CineMedia 2Q Ads Drop - NCM said total revenues grew 3.6% to $86.7 million in the second quarter, compared to the same period last year. This growth rate is sharply down from 46.6% growth between the second quarters of 2006 and 2007. Advertising revenue was down 2.5% in the second quarter of 2008 to $74.8 million, also sharply down from the company's 52.8% ad revenue growth last year.

• Out-Of-Home Not Running Out-Of-Gas, Report Finds - Out-of-home's reach and frequency have remained "virtually unchanged"--even as consumers react to high fuel prices by driving and flying less, the OAAA asserted. Regardless of gas prices, most Americans still have to go to work, prompting many to turn to public transportation, which offers equivalent exposure to out-of-home media via buses, subways and commuter rail.

• VisionChina launches $162 million follow-on - VisionChina was one of the most successful IPOs by a Chinese company last year, pricing its initial offering at $8 a share in December. The company’s share price closed at $20.34 on Friday, bucking the markets' downward trend.

Tags: digital signage, digital signage news

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