Friday, September 19, 2008

The morning press - digital signage news for October 8

Here are some of today's interesting clips from the web:
  • Outdoor digital ads have 70% recall - A survey conducted exclusively for Out Of Home Media (India) Pvt. Ltd, found that the average weekly reach of the company’s network in Mumbai, New Delhi, Bangalore and Pune totalled 5.46 million people, with more than 70% of them recalling the OOH screen.
  • Flyte Systems and DisplayIQ Install Live Airline Information at Two Hotels - Flyte Systems is the only company that provides real-time airline departure information. Hotels implementing Flyte Systems airline information on the DisplayIQ interactive digital signage platform are the Fairmont Chicago and the Hyatt Regency Phoenix. A third installation is anticipated at a Ritz Carlton property by year end.
  • Channel M Rolls Out Its First Bilingual In-Store TV Network - Channel M is rolling out a new in-store network for PLS Check Cashers, one of the nation’s oldest and largest check cashing establishments. Advertising and programming on the network, installed across the country at PLS Check Cashers stores, will be offered in both English and Spanish to reflect customer demographics and language preferences.

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1 comment:

samflutch said...

The displays they favor aren't necessarily traditional big, flat panels, but instead encompass a broad range of devices from simple colored lights to small embedded screens. The display of a particular type of information is optimized for each device.