The morning press - digital signage news for October 15

Here are some of today's interesting clips from the web:

• If by "most comprehensive" they mean "same as what lots of other folks offer," then, Fujitsu Announces Industry's Most Comprehensive Full-Service Digital Media Solution - It includes customized hardware, Fujitsu developed TELentice software, installation consulting services, optional hosting, and managed services.

• DT Research Advances Digital Signage System With Proximity Advertising - The system detects when a customer picks up a product, walks up to a product display or enters into a demo zone. This motion triggers a multimedia advertisement or product information to begin playing on a nearby digital sign.

• Intava Introduces Audience Measurement Technology - The tool tracks consumers' faces as they look at interactive displays. It's thus in the company of many other companies doing the same thing. Hopefully theirs will work a bit better than the current spate of "solutions".

• PlayNetwork releases new Serenade service - The service allows marketers, brand managers and store operations personnel to personalize music and messaging content as-needed.

Tags: digital signage, digital signage news

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