The morning press - digital signage news for November 6

Here are some of today's interesting clips from the web (and I've been away for a while, so I have a bunch of items that have been on my list for a while):

• Could Software Allow Shelves To Look Back At Consumers? - Storefront Backtalk's Evan Schuman takes a look at the upcoming battle between in-store profiling and privacy concerns. Well worth the read.

• CBS Outernet Builds Out GameStop TV Network - Since inking a deal with GameStop in June, CBS Outernet has so far installed a new, high-definition, digital network with 40" LCD screens in 1,500 GameStop stores. Installation of the remaining 2,500 stores will be completed by June 2009.

• Network Digital Signage Report: Examine the Infrastructure, Displays and Technology - MultiMedia Intelligence believes that digital signage networks have a permanent place in the communications landscape. The biggest immediate challenge to digital signage is the current global economy. But once that red-flag is lowered, it is likely that investment in digital signage solutions will be as great as it has ever been.

• Digital In-Theater Network Bows Supporting Website w/Interactive Trailers - National CineMedia, operator of the largest digital in-theater network in the country for cinema advertising, is extending its FirstLook movie theatre pre-show program to the web.

• Richardson Electronics' Display Systems Group Unveils New Brand Identity - Canvys also combines decades of engineering and manufacturing expertise. Composed of three longtime industry leaders—Pixelink, A.C.T. Kern and Image Systems—Canvys is committed to finding the right solution for every customer’s visual technology needs.

• Costco Adds Custom Media to In-Store TV Mix - The retailer has worked with Thomson's Premier Retail Networks, Inc. on its in-store media network and content strategy since 2004. The new agreement extends this relationship into 2010.

• Digital OOH still clipping along, but growth has slowed - Bucking the downward trend of most media, and despite the sour economy, digital out-of-home advertising is experiencing the kind of growth most media would kill for.

• Koncept Analytics Releases New Updated Report on Global Digital Signage Market - The current global economic environment is full of uncertainties resulting from the turmoil in the credit and financial markets impacting all businesses. Advertising industry is not immune to this phenomenon - rather economic slowdown is likely to have a deeper and prolonged advertising downturn.

• Digital Out-of-Home Ad Spend Triples - The U.S. digital out-of-home (OOH) media industry - which includes video ad networks, digital billboards and ambient ad platforms - is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending.

• ABI: Digital Signage Market to Double in Five Years - The research firm said this growth will be driven by retailers and advertisers desire to better target consumers in the out-of-home media market. The report predicts that in the United States, the overall market for digital signage software, hardware, installation and management services will reach around $1.4 billion by 2013, up from the $641 million market in 2008.

Tags: digital signage, digital signage news

Looking for more digital signage info? Check out WireSpring's Kiosk and Digital Signage blog for in-depth industry analysis and even more news about the digital signage industry. While you're there, feel free to read up on our digital signage software and services