Wednesday, February 04, 2009

The morning press - digital signage news for February 4

Well, I'm behind the 8-ball again (still?), but there really have been some great articles on the web lately that are worth the read if you're involved in any digital out-of-home or shopper marketing activities. Among them are:

  • Augmented reality locates the closest ATM - A new software application uses your mobile phone's GPS receiver and digital compass to give directions to nearby ATMs. While that's not particularly amazing, the app, called ING Wegweijzer can overlay directions onto real-time views of the surrounding area, which is pretty cool.

  • AV industry guru Gary Kayye has launched a digital signage newsletter. The first edition just came out recently, with another slated for late February. If his coverage of our industry is anything like it is for the AV guys, it'll be well worth a follow.
  • First, the signs saved us from zombies. Now, we averted a nasty raptor uprising. Something tells me that road-side sign hacks are going to start popping up all over the place now.

  • Freelance writer Blaise Nutter points out 5 tips for successful DOOH advertising which are pretty spot on, if not a bit elementary for those in the biz already. A good, short read for those new to the industry.

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