The announcement of a NEW Digital Privacy Standards Initiative
In response to some low-level public outcry over in-store traffic (e.g. "billboards that watch you back"), POPAI has been assembling a marketer's code of conduct to address key consumer privacy issues before the government decides to do it for us.
This will be the first unveiling of the major points of the program, and if you want to affect change in the industry, it'd be worth a few minutes to join us and voice your opinions.
If you need additional information or won't be able to make it but want to make sure your voice is heard, you can contact me at expo-bg @ wirespring .com