Friday, September 09, 2005

Sainsbury’s supermarket chain trial new digital merchandising techniques

Lifted from this article at AVEuro:

UK: The Sainsbury’s supermarket chain has installed screen systems in its stores’ entertainment software areas. Three large plasma screens and four 15in touch screens have been installed in each of eight pilot stores by Retec Interface.

The screens are designed to drive sales, improve ‘customer buying ambience’, allow ‘try before you buy’, and generate advertising revenues, says Retec.

The service uses Retec’s Entertainment Xtra system and ABC Media has been retained to act as the media sales agency for the plasma screens, which display a loop of entertainment trailers. The touch screens feature trailers for all Sainsbury’s charts — including music, film and books.

‘We selected Retec Interface because they can provide us with a complete specialised entertainment package’, says Sainsbury’s entertainment category manager Ria Konkon.

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