Tuesday, January 17, 2006

Lyle says 2005 a good year for digital signage, but still room for improvement

Lyle Bunn, of BTV+ fame, wrote this nice article in the form of a report card for the digital signage industry in 2005. He scored the different parts of the industry as follows:

A Analysts and Events – Valuable business planning information provided.
C+ Media Buyers – Savvy performance under poor direction.
B Technology – Improving price/performance and inter-operability
F Media Planners – Need to stay ahead of client’s awareness of digital signage.

B+ Overall – Growing supply capability, display inventory and revenues.

I'm not a particularly huge fan of analaysts or events, but it's hard to argue that they're flooding the marketplace with data and commentary, and right now, given the relative lack of other high-quality information sources, that's a good thing.

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