Tuesday, March 31, 2009

The morning press - digital signage news for March 31

Hi folks.  Here are some of the more interesting news bits I've come across lately...

A new gun for hire: ex-DigitalView/Enqii sales monkey extraordinaire and esteemed blogger colleague Dave Haynes (seen here in an undated photo apparently during a stint as a used car salesman) is now ex-BroadSign too, as apparently the firm is shifting to an all-channel-sales model.  While he muses that he's not sure what he'll do with himself next, I think the answer is obvious: team up with Lyle Bunn and Bill Collins, find a good tenor, and form the first-ever, all-Canadian digital signage consultants barbershop quartet.

You do want that big, fat discount on Strategy Institute's Content Strategies show, right? Today's March 31st, which means it's the last chance to qualify for the $500 early bird discount. And remember, Digital Signage News readers can get another 10% off by entering the code DSN10 at the time of registration.

Our new product for smaller digital signage networks, Digital Signage EasyStart, is off to the races, as I found out when I woke up this morning and checked out the Daily DOOH's webpage.  Not sure how they beat me to this -- we haven't even posted a press release yet.

Paul Flanigan of BestBuy and Experiate fame appearently learned 5 Things at GlobalShop, including my favorite, "I did not know there were so many ways to hang stuff in a store."

In-store gaze tracking to figure out what people are looking at is already obsolete.... well, ok, not quite yet, but soon, if Martin Lindstron's "Buyology" program can solve a few technical hurdles (among the most noteworthy might be how to carry around brain-scanning equipment that doesn't look like a shower cap crossed with a medieval torture implement). After all, why track people's eyes in real time when you can track their brains, right?

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