Digital signage seems to be making significant inroads in the UK, as further evidenced by the latest Avanti Screenmedia deal:
"Twenty-two shopping centres are to be installed with screens in a deal between their owner The Mall and out-of-home TV specialist Avanti Screenmedia.
"The centres, located mainly in major English cities and towns including London, Bristol, Preston and Norwich, will all be fitted with a mix of 3m displays and plasma screens by December.
"Avanti will provide everything from technology, content, advertising sales and research under a three-year contract valued at £3m."
Read the rest here.
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