Friday, August 19, 2005

Dynamic Signage Consortium to study digital signage usage in bars and nightclubs

"The Dynamic Signage Consortium announced today that they have teamed up with to conduct the first of a series of sophisticated research studies to learn more about the awareness, use and adoption of Dynamic Signage in bars and nightclubs across the US.

"The Dynamic Signage Consortium's mission is to grow the dynamic signage industry through high quality market research and information dissemination. The Dynamic Signage Consortium unites companies that have an interest in the growing dynamic signage industry and provides its members with many benefits such as networking, standardization, resources, market analysis and state of the market reports. The primary objective is to document the voice of various dynamic signage customers using end-user surveys that will provide critical information to the industry.

" Inc. is a leading website and e-newsletter for beverage alcohol consumers and the trade. The e-newsletter is currently distributed to more than 140,000 individuals worldwide and the website includes articles from some of the beer, wine and spirit industries' leading authors and experts. Through its HappyHours PRO division, the company is also dedicated to helping the beverage industry connect with their consumers through the use of technology and the application of various permission marketing tactics.

The rest of the PR may be found here.

No comments: