IBN buying lots of HSS speakers for in-store digital merchandising

BusinessWire notes that:

American Technology Corporation, an innovator of proprietary sound reproduction technologies, today announced an HSS(R) H450 purchase agreement with In-Store Broadcasting Network (IBN). Under the agreement, IBN has agreed to purchase 12,000 HSS H450s for their in-store media networks located in select first tier retailers. The agreement calls for ATC to begin shipping its proprietary HSS H450s to IBN in the quarter beginning October 1, 2005 with continuing scheduled quarterly shipments.

In-Store Broadcasting Network is the largest retail place-based media company in the world. IBN is the only measured electronic retail media company with exposure to more than 256,943,000 shopper visits per month in over 17,000 grocery and drug stores in the US and Canada. IBN deploys patented technology and systems comprising "Perfect Media(TM)," a unique synchronized and integrated media combination including audio, video, and other targeting technologies and methods that deliver advertising messages guaranteeing audience reach. IBN and Kroger Company recently announced a long-term agreement for the implementation of "Perfect Media(TM)" across the 2,524 Kroger stores starting in 2006.

IBN recently announced that Kroger, a current subscriber to their in-store audio services, would also be deploying digital signage systems in the near future. One should wonder whether the HSS speakers are intended for that deployment, since it is approximately the right number. You can read the rest of the press release here, or check out my article on the Kroger plan at "Kroger launches digital signage / in-store TV network."