"'Until we can organise what we’re going to call this medium we’re going to struggle for the marketing dollars and we’re not going to get the advertising dollars. That’s the message coming from the agencies,' said Davies, speaking today at New York’s Digital Signage Summit.
But digital-signage success needs more than the mot juste. While Davies – like most from the marketing side of the business – sees technology taking a back seat to effective communication, there’s still a need for a turnkey system, he said: 'Is there a software package out there that does everything we want? [We] need a package we can take with us that’s bullet-proof.'"
Interesting read. Check out the whole article here.